Twitter Power: How to Dominate Your Market One Tweet at a Time
February 20th, 2010 by LookOutGFX.com
- ISBN13: 9780470458426
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messa… More >>
Twitter Power: How to Dominate Your Market One Tweet at a Time
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February 20th, 2010 at 6:28 am
I got this book because I was looking for help twittering the girls I meet.
This book didn't have a thing to with with twittering. I read it cover to cover and all it talks about is chatting on the web. That doesn't work. The best way to twitter is face-to-face.
I think the author could have done a better job of describing what this book is about. Maybe Mr Comm doesn't know that "twittering" is the same as seducing women and "market" is another name for a one-night stand, which is the goal of twittering.
If you want to read a book by a true twittering master, I recommend The Mystery Method: How to Get Beautiful Women Into Bed instead.
Rating: 1 / 5
February 20th, 2010 at 8:02 am
I have still not received my book and an article bought from another US
company after your order was delivered to me 2 weeks ago
Rating: 1 / 5
February 20th, 2010 at 10:36 am
I enjoyed reading Twitter Power by Joel Comm. The underlying points are to understand that Twitter can:
- build relationships
- be a communication tool
- allow you to make friends and help people
- grow your network of resources to create more fulfilling connections
Using Twitter has helped me appreciate real-life relationships even more – by realizing the potential and power of sharing, listening and contributing.
If there's one thing Joel's book wants you to remember, it's that `Tweeting is a process.'
The book opens with the explanation of how the low-cost of publishing content online means that we're not being talked to by professional writers and publishers as much anymore, but we're talking to each other. Joel explains the social media concept and why it's so important by people who use it. We're not just creating conversation, we're creating communities.
The first several chapters are helpful for beginner tweeters, and offer many tips for personal as well as corporate tweeting. But my interest perked up beginning with chapter 8, Using Twitter to Help Build Your Brand. This is a hot topic for local tweeps I am following. Joel mentions how companies that `don't get it' can have a negative impact on their brand.
"Firms that don't get social media look like interlopers, uninvited guests who have gatecrashed the cool people's party."
Joel gives examples of many companies that get it right, and some that just don't get it. It's important to know that people and Twitter followers prefer to know that there is a person behind the company. While it's important to remember a company's tweets should appear human, they're also representing the company. For corporate branding there needs to be a balance or at least understanding to `mix it up' when it comes to types of tweets.
I did enjoy this book; it was an easy read and I appreciate the references to Twitter strategies, as well as links to the many sites and Tweeters both personal and corporate, of which I value their advice and am now following.
@webbiegirl on Twitter
http://www.mialynnlee.com/category/book-review-twitter-power-by-joel-comm/
Rating: 4 / 5
February 20th, 2010 at 11:58 am
73 people did good reviews.
I like the book. But I do not twitter.
For the simple reason, I am the only American
that does not use a cell phone. I have no
interest in following anyone famous or be
followed 24/7/365.
Privacy is the best!
Rating: 3 / 5
February 20th, 2010 at 2:33 pm
So I'm a comedian.
Hey, EVERYONE'S a comedian but seriously, when it comes to facebook, googling, tweeting blah blah blah…I couldn't care less, mostly because, as with most technology, unless you were on the train at the very first station, you have to run like The Roadrunner if you want to even TRY to catch up.
Who's got time for keeping up with this stuff?
Before you put up your hand, bubsy, keep in mind that you have to keep up with the stuff that isn't even "stuff" yet. If you really want to be on top of social media and sound half intelligent, you have to know what is coming down the pipe and be able to say: "If only they would make it this way…" or "it's about time somebody made that cuz I was just about to myself."
In other words, you have to be a total, "I have no other life", keypad-strokin', binary lovin', Vista-slaggin' geek.
In the event that you are NOT, you need to know one. Then you can wait until the whole world is yapping about something and ask your Geek Friend questions like this: "So, is this good or what?" and "How would this work for me?"
If you are lucky enough to have a Geek Friend who speaks plain english (there are about 7 in the world), he will take the stuff that you don't and can't care about (because you have a life and you are busy writing jokes) and explain how to make it work for you so that you, too can be more better off because he knows that when you are more better off, you will invite him over for dinner and he can show all his Geek Friends that, yes, he DOES SO have a social life!
This book about Twitter Power is good. It's the good kind of good that will help you get your busy brain around something that will help you loads in the long run (like learning a short cut in grade twelve calculus).
It's all about marketing now, not like in the old days when if you knew a guy who knew a guy, you were in. Now you have to know a million guys who each know a million guys and even then, you're not in for sure unless you can make heads and tails of this crazy social media stuff.
So buy the book already. Pretend that Joel Comm is your Geek Friend and that the words you are reading are actually coming out of his mouth. You will be more better off and you won't have to ask him to dinner.
Rating: 4 / 5