Reputation Management 101
November 10th, 2007 by alrIn this the internet age reputation management is not something that should be ignored. It is a vitally important and powerful part of your company’s online presence. Particular attention should be paid to the social media and it’s ability to enrich the profile of your company, and to direct the necessary traffic to website.
The point has been made quite clearly that the masses do indeed, rightly or wrongly trust much of what is posted on social media sites like blogs and message boards. It is no big secret, people are talking and conversing online. These conversations are not just in written form either. Everyday more and more audio and video is uploaded for the consumption of anyone who may be interested in consuming it. What this means is that people are uploading pictures and videos and text base transcripts of any and all kinds of scenarios depicting bad customer service experiences. Companies should realize this is a good thing. Good because of the transparency that exists now through these mediums. Now people have the ability to see the naked truth in full color. For companies that do things right this is clearly a public relations dream. For companies skirting the edges, well let’s just say these companies may want to do some changing.
Companies now should carefully monitor references to their brand online. This monitoring and tracking of blogs and message boards has become a crucial part of online reputation management. It is something that must be done diligently and smartly. It is simply one of the best methods for maintaining the companies brand.
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